Resume

Work
Experience

2024 - Current

PPC Paid Strategist

Broadplace Advertising, Leatherhead

I manage end-to-end PPC campaigns across Google Ads and Meta, from setup to optimisation and tracking. My role includes collaborating on campaign planning, attending client meetings to align strategies with business goals, and supporting all stages of the PPC lifecycle.

I regularly analyse performance data using GA4, Looker Studio, and Excel to inform strategic decisions, while also conducting keyword research, ad testing, bid adjustments, and negative keyword management.

2023 - 2024

Duty Manager

Yellow Spider Climbing, Banstead

I provided professional customer service across phone, email, and in-person interactions, while maintaining accurate records using Excel and ERP systems to support efficient scheduling.

My responsibilities included managing office supplies, completing end-of-day tasks such as cash reconciliation and site checks, and handling membership accounts in coordination with finance and customers.

2023 - 2023

Customer Advisor

Dobbies Garden Centres, Woodcote

I efficiently greeted and served customers, processed payments quickly, and maintained clean workspaces through opening and closing tasks. During busy periods, I ensured timely preparation and delivery of orders, while also supporting operations through bar stocktaking and accurate recordkeeping.

2022 - 2022

Bartender

All Bar One, Sutton

I created a friendly, welcoming atmosphere to encourage repeat business, while efficiently managing orders and cash transactions in a fast-paced environment. I ensured smooth service by restocking bar supplies, using POS systems accurately, and preparing a variety of drinks within target service times.

2019 - 2020

Customer Associate

DFS Furniture Stores

I assisted customers by applying strong product knowledge and service skills, managing high volumes of interactions through effective multitasking and clear communication. I provided friendly, helpful support to enhance the customer experience, advising on product availability, pricing, and location, while responding promptly to calls to reduce wait times and improve service quality.

Education

2019 - 2021

Oaks Park High School | A-Levels.

I achieved strong results with a B grade in both English Literature and Psychology, along with a C in Photography.

2014 - 2019

Stanley Park High School | GCSE's

I have achieved 11 GCSE grades including a 9 in English, 6 in Spanish, 5 in Maths, 7 in Science, and 7 in Psychology, along with a Distinction in Creative Media.

Skills
& Expertise

Tools: Proficient in Google Ads (Search, Display, Shopping, Performance Max), Meta Ads Manager, Microsoft Ads, Google Analytics 4 (GA4), Google Tag Manager, Looker Studio, Google Keyword Planner & Google Sheets.

Campaign Management: Keyword research, ad copywriting, audience targeting, remarketing, conversion tracking, bid strategy management, budget pacing, campaign A/B testing, landing page analysis & funnel planning.

Analysis: Performance monitoring (CTR, CPC, ROAS, CPA), data interpretation, visual reporting, forecasting, ROI analysis, competitor research.

Soft Skills: Client communication, project management, time management,
team collaboration, analytical thinking, attention to detail, adaptability & stakeholder reporting.

Certifications

Google Ads Search Certification (15/01/25)
Google Ads Measurement Certification (15/01/25)
Getting Started Using Google Analytics (12/02/25)
AIPowered Shopping Ads Certification (16/01/25)
AIPowered Performance Ads Certification (15/01/25)
Member of the Chartered Institute of Marketing